The Operational Impact Businesses Experienced After Switching to AAJ SCM
The real value of a supply chain partner shows up in operational outcomes. These testimonials and case studies reflect how businesses improved execution, visibility and reliability with AAJ Supply Chain Management.
Trusted by Businesses Across Ecommerce, B2B & Fulfillment Operations
From global publishers to fast-scaling D2C brands, AAJ SCM runs supply chains for businesses that can't afford to slow down.
200+ supply chains managed across publishing, education, healthcare, D2C, electronics and industrial categories.
Operational Experiences Shared by Our Clients
Real words from supply chain leaders, founders and operations heads who run their business on AAJ SCM.
Biozone has been using fulfillment services from AAJ Supply Chain Management since October 2020, and it has been a great partnership over the past four years. Using AAJ as our distribution hub for Central Asia has opened a new line of business for Biozone. AAJ has worked consistently in the background to provide excellent service and competitive shipping rates. Our CSR team is very helpful and responsive, ensuring that time zone differences never become an issue at either end.
Anu Chauhan
Supply Chain Manager, Biozone International Limited
We began with AAJ SCM in 2011, and it has been a long and trusted partnership. AAJ has been our warehousing and logistics partner since the inception of Bloomsbury in India. AAJ Supply Chain Management has evolved exceptionally well with the changing business environment and our growing business needs. They have successfully managed a 20x growth in Bloomsbury's warehousing requirements without major hurdles. I find their team highly responsive and attentive, with a strong understanding of our business needs. I wish them all the best for the future and hope they continue to sustain the momentum and quality of service.
Mahendra Lodha
CFO & Operations Head, Bloomsbury Publishing India
2019-2022 have been so dynamic with a new challenge at every turn, and your team have stood by us every step of the way and helped navigate through all of them ensuring we continue our growth trajectory. It has been an absolute pleasure. Here's to great big successes in the future too!
Anantha Padmanabhan
CEO, Harper Collins Publishers India
Having the pleasure of visiting the team during a recent visit I took the opportunity to visit AAJ Supply Chain Management's warehouse with a view of understanding their process and system capabilities. Expecting to find a fault I was surprised that this organization was the 1st in 25 years that I was able to discern any issues. I found the team open and transparent in their dealings to date.
Chris Jones
Global Supply Chain Director, Cambridge University Press India
We began with AAJ in 2015 when we were in urgent need of a 3PL partner. We took quick decision to partner at that time, but we never had to look back. AAJ Supply Chain Management has been a professional and flexible service partner. They manage the warehousing and distribution of our entire range of trade titles and we are quite satisfied with their services. I would recommend their services to anyone looking for a responsible 3PL partner.
Praveen Kumar
Operations Head, Scholastic India Pvt. Ltd.
It was a challenging time when AAJ began operations, considering restrictions on road entries, new customers, and high dealer expectations. Despite these challenges, the team at AAJ Supply Chain Management remained focused and committed to their responsibilities from day one.
Jaspreet Singh
Senior Manager, Tynor Orthotics Pvt. Ltd.
We have processed more than 1 million units from AAJ Supply Chain Management warehouse in Feb 2022, we just started operations from AAJ in Nov 2021 and this was 4th month of our operations. What makes it even more satisfying is the budgeted outward units for Feb 2022 was close to 800,000 and our TAT achievement was 97.34% against budgeted 95%, this too in a calendar month with 3 less working days. This would not have been possible without your active support and looking forward for repeat performance during this season where we break these records and sail even higher.
Ankur Kashyap
Sr. VP Operations, Cambridge University Press India
Muddy Water Cosmetics has greatly benefited from partnering with AAJ Supply Chain Management for our order fulfillment needs. Their efficient management and dedicated team have been invaluable in supporting our operations. As we plan to expand our reach and decrease our delivery times to different parts of the country, the strategic spread of AAJ's warehouse facilities is definitely going to play a big role. AAJ's reliability and expertise give us confidence in our continued growth and success together.
Amanpreet Wraich
Founder, Muddy Waters Pvt. Ltd.
We onboarded with AAJ Supply Chain Management in February 2023, while transitioning to a new supply chain vendor AAJ. The process of aligning our marketplaces with the new operations partner address took considerable time. During this period, the AAJ team provided invaluable support by storing and manually managing our inventory with exceptional accuracy, as the situation required. This demonstrates AAJ's adaptability and willingness to go beyond standard processes to support growing B2C brands. We are pleased to have chosen AAJ as our operations partner, helping us build a strong marketplace presence.
Tanmana Sarma
Founder, Apaapi Threads of Glory
When we were onboarding with AAJ Supply Chain Management, firstly we felt we were taking a risk with the vendor who has not done apparel before but when we visited the facility, we were 100% satisfied with the alignment and process of the warehouse. AAJ rose to the occasion and has done brilliant job. Thank you, Team AAJ, for helping SAAKI wherever needed, without your team we wouldn't have been this successful.
Deekshith Reddy
Manager, Saaki Lifestyle Pvt. Ltd.
AAJ Supply Chain Management and their employees were very attentive to our needs even during times of minimal notice. For protection of our sales during the relocation we set up parallel shipping operation with AAJ and the agreed upon project time lines were met both from operations and systems standpoint. In future we wont hesitate to avail services of AAJ if required.
Glenn Ciprani
VP Distribution, Pearson India Education Services
Thank you for a splendid tour of your very impressive facility. It's good to know we are in such good hands in India!
Jonathan Atkins
International Director, Pan Macmillan Publishing India
Journey with AAJ Supply Chain Management and Neema's Team in the last one year has been really fantastic and extremely professional, A lot of achievements are waiting in future due course & I'm sure they will be enjoyable. As we acquire transportation facilities from AAJ, they have taken immediate action to our every concern which is again appreciable.
Rabi Mishra
India Senior Finance Manager, Harsco Corporation
When we Launched our ecofriendly products, the response where overwhelming and we were finding difficult to reach customers pan India. Our association with AAJ Supply Chain Management solve this and today we are with them in Ghaziabad, Mumbai and Banglore strengthening our inventory management and Pan India Logistic.
Nitheesh Sundaresan
Founder, Varsya Eco Solutions Pvt. Ltd.
With the end of a successful financial year and the with the sales for a majority of the markets for the school season ending, I would like to thank AAJ SCM and your team for the improvements you have brought about in contributing to our success. Your efforts in managing our warehouse operations smoothly and the work put in towards improving on problem areas throughout the year are appreciated.
Subroto Mozumdar
CEO, Ananda Publishers Pvt. Ltd.
Real Supply Chain Improvements Across Different Business Models
Discover how businesses across industries optimize their supply chains with AAJ's warehousing, fulfillment and transportation expertise.
D2C Brand Struggling With Late Dispatches and Rising RTO Rates
Shipping 3–4k orders/month from a single rented Delhi space with 22% RTO and a 2 PM cutoff. Onboarded to AAJ Ghaziabad with WMS-integrated Shopify + Amazon, scan-verified picking and a 7 PM cutoff.
Multi-Channel Seller Losing Revenue to Inventory Mismatches
Separate inventory pools per channel caused overselling on Amazon while Flipkart stock sat idle. Consolidated into one pool at AAJ Mumbai with bi-directional WMS sync across 3 platforms.
Apparel Brand Managing High Return Volumes Without a Structured Process
35% marketplace returns with no structured reverse logistics and inventory accuracy at 88%. Set up a 3-step returns QC bay with barcoding, segregation and integrated credit-note generation.
Festive Season Surge Causing Dispatch Failures for a Fast-Growing Apparel Brand
Missed SLAs on 40% of Diwali orders from a single-city warehouse. Pre-positioned inventory across Bangalore and Delhi NCR with scaled floor staff and extended dispatch window during peak weeks.
Auto Parts Distributor With No Visibility Into Pan-India Stock Movement
3 warehouses on 3 systems meant sales made decisions from emails and urgent orders were delayed. Migrated all locations to AAJ Pro WMS with unified stock view and intelligent order routing.
Automotive Accessories Brand Entering Ecommerce Without Fulfilment Infrastructure
Strong offline distribution but self-managed marketplace fulfilment caused penalties on Amazon and Flipkart. Onboarded to AAJ Gurgaon with marketplace integrations live within 7 days.
Beauty Brand Struggling With Gifting Season Surge and Kitting Requirements
Manual kitting fulfilled only 600 of 1,800 Diwali gift-set orders. Set up a dedicated kitting station at AAJ 6 weeks pre-season with pre-kitted SKUs, barcoded and outward-QC'd.
Personal Care Brand Entering Quick Commerce With No Dark Store Infrastructure
Inconsistent Blinkit/Zepto availability via distributor with no hyperlocal visibility. Pre-positioned top 25 SKUs at AAJ dark stores in Delhi NCR with direct platform integration.
Electronics Brand Facing High Damage Rate During Transit and Storage
8% damage complaints, no inward inspection and no evidence for insurance claims. Introduced photographic inward QC, weight-based outward QC and 90-day CCTV retention at packing.
Electrical Components Distributor Struggling With High-SKU Complexity
2,800+ similar-looking SKUs caused wrong-pick errors and downstream cost. Unique barcodes, bin locations and scan-verification at shelf and item level in AAJ Pro WMS.
FMCG Brand Losing Stock to Expiry Due to Poor Batch Management
₹8-10 lakh of expired stock written off quarterly with rising short-dated complaints. FEFO enforced at pick level with automated 90/60/30-day expiry alerts and a monthly risk report.
Distributor Network Facing Inconsistent Replenishment Across Regions
5–7 day transits to Mumbai and Kolkata caused frequent regional stockouts. Decentralised inventory across Delhi, Mumbai and Kolkata with a single national inventory dashboard.
Home Decor Brand Facing High Damage Rate on Large, Fragile Shipments
14% transit damage was hurting marketplace ratings and margins. Built product-specific packing SOPs, inward inspection, weight-based outward QC and CCTV coverage at packing.
Furniture Brand Managing Bulky Inventory With No Space Optimisation
Multi-part sets took 2-3 days to dispatch with regular missing components. Moved to AAJ Gurgaon with high-bay racking and WMS-driven set-level auto pick lists.
Industrial Components Manufacturer With No Visibility Into Outbound Shipment Status
2–3 late shipments a month were causing OEM line stoppages and penalties. Migrated outbound to AAJ Swift with TMS tracking, proactive 24-hr SLA alerts and digital PODs.
Industrial Equipment Supplier Managing Seasonal Demand Spikes Without Scalable Storage
60% of annual volume in 3 months forced expensive temporary storage. Moved to AAJ's shared-warehousing model at Sonipat with year-round WMS and 8-week pre-season planning.
Pharma Distributor Failing Compliance Audits Due to Poor Batch Traceability
2 failed audits in 12 months with no recall traceability. Batch-level tracking from inward, FEFO at pick, full dispatch documentation and recall simulation during onboarding.
Health Supplement Brand Scaling D2C Without Losing Accuracy
40% MoM growth broke self-managed fulfilment with 12% returns from wrong variants. Onboarded to AAJ Mumbai with barcode scan at every pick and weight-based outward QC.
Educational Publisher Struggling With Bulk Dispatch to Schools and Distributors
80% of annual volume in a 6-week window created 3–4 week school-delivery delays. Onboarded to AAJ Ghaziabad with 10-week pre-season inward and school-specific order consolidation.
Independent Publisher Managing High SKU Count With Frequent Title Additions
800+ titles on spreadsheets produced 9% wrong-edition dispatches. Barcoded every edition with same-day new-title onboarding and scan-verification at pick in AAJ Pro WMS.
Sports Equipment Brand Scaling D2C With High SKU Complexity and Size Variants
600+ variant SKUs and manual checking drove 13% returns. Unique barcode per variant, physical bin separation, scan-verification at pick and weight-based outward QC.
Fitness Nutrition Brand Managing Cross-Channel Fulfillment During New Product Launches
Launch-day stockouts on the highest-demand channel while others held excess. Launch playbook with 3-week pre-positioning and channel allocation rules configured in WMS.
